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15/Jul/2009An absurd amount of police gather near the imaginary line that divides Recife and Olinda. The traffic cops place cones on the road and direct traffic. The idle police officers chat on the sidewalk. And I think: “President Lula must be here, because I’ve never seen this many cops, not even during Carnaval.”
It’s not Lula, but it might as well be. The same force that has drawn this strong security contingent has also managed to trim the grass and knock down trees in the Complexo Salgadinho. A large part of the park was covered in asphalt and cement. And the already-messy traffic has been diverted to accommodate the event.
Cirque do Soleil has come to Brazil (“finally”, some might say) to present their show Quidam.
But I am on the bus, on my way home, and I really don’t care. And the bus continues into Olinda. But, around me, Brazilians are interested. People talk about it; ask me if I’m going to one of the many shows in Cirque do Soleil’s nine month Brazilian tour. Most can’t afford it, so they lament themselves: “I wish I could go.” That group isn’t small: 40% of Recifenses live under the poverty line, and I’m certain that this circus is not for those 1.5 million people. Yes, it’s a circus and, thus, art. But it’s also a business. A multimillion dollar business. In a developing country.
The newspaper explains that tickets were initially priced between R$ 490 ($260 USD) and R$ 230 ($120 USD), in a country where the monthly minimum wage is R$465. I can only assume that sales were weak, because the circus decided to lower the prices of its most expensive seats to R$300. This was supposed to be a “limited time offer” available only until July 16th, but today the circus announced the price reduction would be permanent. I wonder why…
And the absurd prices don’t stop there. Parking is R$15. A bag of popcorn is R$13. The cheapest item at their store is R$15. But I have no pity for someone who can afford the R$300 ticket; the additional expenses are just petty cash.
Nothing personal against the performers. I already saw Cirque do Soleil, in the United States, a few years ago. I know it’s fantastic. But I also know that, as a college student, I didn’t pay this much to see Cirque do Soleil. And that’s what’s baffling: a first world product in a developing nation, and charging higher prices. It’s obvious that this is a product brought to Brazil by the rich, for the rich. In a country that preaches socialism. In a country that claims to be ruled by the left wing. In a country that claims to have a rising middle class. In a country where the politicians can indiscriminately pour public funds into a private event, without worrying that when the circus leaves all that will remain will be asphalt and cement.
Thankfully, I am not the only one to notice all this. Out of all the critics, and there have been many, Clovis Cavalcanti has had the most revealing observation, and I am unable to come up with a better finale: “If this was a circus from Pernambuco wishing to have shows in Montreal, they would have never been allowed to do so in one of the twenty public parks of that pleasant Canadian city.”





One question, re the poverty statistics – aren´t they rather skewed, given that in 2000 the salary minimum was r$150, and today it´s r$450? In other words it´s not particularly meaningful that 35% earned less than r$150 seven years ago but 40% earn less than r$450 today. A question for the rather dubious pollsters I suppose.
And just one other thing – I don´t think it´s really “brought to Brazil by the rich”, is it? Did anyone really bring Cirque here? (Though of course there are some cheesey public-private partnerships going on). Didn´t they just identify a large potential untapped market? (and yes the Brazilian upper and upper middle classes are big enough to sustain it, probably – remember these are the same idiots who think it´s cool to pay r$12 for a Big Mac when you get a far better sandwich on a street corner for r$2)? Also Mr Cavalcanti´s a bit tipsy too – nice soundbite, but if the fictitious Pernambuco Circus was world-renowned and had been touring internationally for ten years then they´d probably get more than a car park in Montreal. When Chico Buarque tours Europe he doesn´t exactly busk in tube stations.
One thing we agree on – I´d rather cut my leg off with a broken Pitu bottle than go and see Cirque Do Soleil.
Re: stats – the link is there so you can draw your own conclusions. I do think that there is a new class that is barely above the supposed poverty line, but nowhere near MY definition of “middle class”.
When I lived in Washington DC, Cirque do Soleil was given an empty parking lot.
They also toured two other towns where I lived, and I never saw a city bending over backwards the way Olinda has. Read the first link, the letter sent by ASPAN to the Cirque headquarters…
The other question you answered yourself: “Did anyone really bring Cirque here?” Answer: “a large potential untapped market”. Directly or indirectly, the rich did bring Cirque here.
Thanks for reading.
Yes, the situation is better now, but… I wonder what difference does it make if the minimum wage was raised in the last years, when most families live on only 1 minimum wage? Statistics released by IBGE today show that 44,7% of children and teenagers are in poverty or extreme poverty in Brazil.
Poverty -> household earnings, per capita, of half a minimum wage.
Extreme poverty -> household earnings, per capita, of a quarter of the minimum wage.